If you look a bit through the internet you can sind a ton of “facts” about how SEO works. Unfortunately most of them a crap and at best halftruths from people that don’t really understand how SEO really works
All this nonsense came to live because some cheap SEO Gurus wanted to make a quick coin by selling eBooks. Unfortunately that lead to a snowballing effect that onde idiot is copying the crap from another one, and those people barely ever really worked with SEO mechancis.
Lets debunk some bullshit…
Pagespeed – SEO Myths debunked
It became a whole business section in the meantime. People demand ridiculus prices to make you website load faster. Website editors place their whole marketing on how fast you page will load if you use XY. Even Google claims that you loose a significant amount of possible clients if your page needs more than 3 seconds to load.
BUTT (and that a big one) if you look on the most visited websites on the internet, nearly none of them fullfills this pagespeed mythos… Don’t trust me? check for yourself. GTMetrix has a daily updated list of the Top 100 websites on the internet, so go and have a look at their loading times…
Just take a look at how amazon.de performes:
If you take a closer look, you will notice that the pagespeed barely has an impact on your SEO rank. It’s all bullshit people tell to sell you their services. Don’t fall for it!
Adwords improove your ranking
Many people think it’s just important to appear “somewhere” on page 1 of the search results, but thats unfortunately nonsense. You AD may reference the thing the usear was looking for, but it has nothing to do with SEO. Throwing money at ads on the search results page is wated money out of many reasons:
Ad Blockers are not really SEO Myths debunked, but…
More and more people start using adblockers, because the ad-spam on websites just became too much for them. In Europe in 2017 about 73% of all internet user hae been using some kind of ad-blocking mechanism. In Asia even 95% of the users run an active ad-blocker. So if you relay on “Just book an ad yand you are on page 1 of the seach results” it might happen that noone is seeing your article at all!
Even if you don’t have to fight a technical ad-blocking solution, we developed our own ad-filtern in our brains. The phenomena is called “Banner Blindness” and it was already established in the Goo studie in 2014 that we just start to ignore ad fields on websites.
If you want to read more about this, here is the link to the studie.
The days of keywords are long gone. Modern search engines concentrate on phrases these days. You also might have heard the term “long tail keywords” It’s nearly impossible for just rank for one single keyword, and users bare just type in just one word to find something.
Additional to that, the voice assistance gain more and more market every day, and people tend to talk to them like with a human. So you should consider that too. Who would just say “Campingvan” to their smartdevice, and than expect to find the answer he was looking for?
But there still is the oppinion that you have to add you keywords en mass into your text so the search engine can find what’s “important” about your text. We did a testrun once and had an article with 1800 words filled with 200 times our single keyword. We found this article on page 11 in Google after it got indexed.
The reason for that is that the new selfsearching algorythms getter better and better in understanding what a text is about. The same way like your smartphone keyboard is learning from you and tries to offer you words what it predics might be possible you want to use next.
Phase work the same – so for example “the best icecream in Rome” would work with “the most delicious icecream in Rome” even you are not using the exact same words here, searchengines can get the meaning of both sentences and treat them the same.
New articles on a regular basis are important – SEO Myths debunked
You might think that a website with a ton of articles might also rank very good. For WordPress there is a ton of plugins that change the publish date of your articles to fake new content. Even worse are these plugins that even generate content, out of some RSS feeds you give to them. Those are all crap!
The only reason for such plugins is that the auther can make money from them, not to help you. In most cases such a plugin would ruin your SEO effords completely! As long as people find the information they get helpful, the article will get a good SEO ranking, no matter how old it is. Some informations never change! So why rewrite those articles all the time?
The SEO rank counts for the whole website – SEO Myths debunked
Often people confuse the TRUST rank of a website with it’s SEO ranking. Those are completely different things, and I’ll explain TRUST ranking later.
Every article you publish, ever single page on your website fights on it’s own. There is not really a magical value that gets added to your SEO ranking of your articles depending on the domain you run it from.
Without Social Media – no ranking – SEO Myths debunked
Comments on blogs count complete different for SEO as they do in social media plattforms. Your articles SEO ranking won’t rise just because you have more comments on the article. In fact, linking the comment section from your article to your social media page might even hurt your page ranking overall. The moment people start commentating they are interacting with facebook (for example) and a searchengine might count that as a bouncing due to a lack of interrest in your article, since the user is engange elsewhere.
The reason why you want a comment secion SEO-wise is the fact that people might post interesting links to other, maybe even siimilar articles. Outgoing links are a healthy SEO indicator.
Your SEO Plugin – SEO Myths debunked
One of the most asked questions when it comes to WordPress is “Whats the best SEO tool?” Such a question in the wrong group can easily end in a holy religious war, when fans of different tools clash against each other 😀
The correct answer is: None!
Pick the plugin you like the most, since the new “Humming Bird Algorythm” meta information presented by the SEO tools only counts as suggestions, the search engines pick on their own, what they think might interrest their users most. Bust to be fair, you can say that in 95% of the time, the search engine will pick the content from the meta tags.